Last year, facebook had campaign about their Like Button which has a capability to share an article from your blog to friends on Facebook. It places on your facebook profile as an update status, so all of your friend can read an article you share. It success and more than a thousand web pages put the Facebook Like Button on articles in their web pages to promote it. But it still had a deficiency. It couldn’t share an article to spesific peoples, it publish on your profile that all of your friends could see if they open yours.

This year, Facebook introduce a new feature that called by Send Button. Abe Parvan, an engineer of Facebook Platform,  wrote on Facebook Developer Blog, he says:

The Send button is a social plugin that websites can use to let people send a link to a friend through Facebook Messages, post it to a Group, or email it to an individual. For example, if you see a Mother’s Day gift idea on 1-800-Flowers.com, you can now send a message or email to your family members to discuss. Or say you’re training for a marathon and you come across a great article about running shoes on The Huffington Post. Now you can share it with your entire running group in just one click.

The Send button drives traffic by letting users send a link and a short message to the people that would be most interested. They don’t need to leave the web page they’re on or fill out a long, annoying form. Compared to the alternatives, the Send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and Groups.

facebook

facebook send button

We designed the Send button to be used alongside the Like button. By including both on your website, people will have ability to broadcast the things they like and also send it to specific people.

:-)

Related articles
Enhanced by Zemanta